DMO + Tourism
Zuri helps destinations move beyond promotion to tell stories that feel lived-in, culturally authentic, and unmistakably rooted in place. Through cinematic video, photography, and campaign-ready content, we capture the people, neighborhoods, experiences, and energy that give a destination its identity and inspire audiences to see it differently.
Maria Manuela Goyanes is the former Artistic Director of Woolly Mammoth Theatre Company and one of the leading voices in contemporary American theater. In We the People, her story reflects how DC shapes the future of bold, boundary-pushing work.
WE THE PEOPLE, #Only1DC
We the People Destination DC is Zuri’s flagship destination marketing project and the most ambitious community-embedded content campaign in Washington, DC’s tourism history. Each story is built on PACE, Zuri’s proprietary research and narrative methodology, that enables us to tell stories that are specific enough to be believed, universal enough to travel. Our approach became the model that DMOs across the country are now trying to replicate. Our We the People project is the original, the standard.
