We don’t just tell stories. We know where they come from.
We go deep before we go wide. Every vertical we work in, we know: the culture, the stakeholders, the stories that have never been told. Here is where we do it.
Tourism + Destination Marketing
Places have always told stories. The question is whether those stories are told honestly, or just beautifully. At Zuri, we work with destinations, DMOs, CVBs, and hospitality brands to find the cultural truth at the heart of a place and put it on screen in a way that makes people feel something before they ever book a trip.
Our work for Destination DC generated a 2.09 ROI for every dollar spent , delivered 27.2 million visitors with $11.4 billion in visitor spending, and won a MarCom Gold Award. That is what happens when tourism storytelling goes deeper than the skyline.
What we do in this space:
- Digital cinema production + documentary storytelling
- Short form + vertical storytelling
- Branded content + corporate storytelling
- Creative direction + concepting
- Animation + illustration
- Commercial + editorial photography
- B-roll production + content library development
- Storytelling workshops + narrative training
Health + Social Impact
Health communication only works when people trust the messenger and recognize themselves in the story. We have spent years producing public health campaigns, patient education content, and social impact narratives for government agencies, NGOs, and healthcare organizations: work that meets communities where they are, in their language, in their reality, with their dignity intact.
From multilingual COVID vaccination campaigns to cancer awareness work, we know how to make complex subjects feel human . Because that is the only way they work.
What we do in this space:
- Public health campaign video production
- Multilingual and multicultural health communications
- Patient education and community storytelling
- Social impact documentary films
- Government and federal agency video production
- Health equity and culturally competent content
- NGO and nonprofit communications
Sports + Athletes
Sport is the most powerful storytelling platform in the world. It always has been. The drama is real. The sacrifice is real. The identity, the community, the comeback: all of it is real. And audiences know the difference.
But most sports content is still stuck on the scoreboard.
At Zuri, we go where the real story lives: behind the athlete, before the game, inside the community that made them who they are. We produce documentary-style storytelling that treats athletes not as products to be marketed, but as people with a point of view: a legacy worth building, a narrative worth owning.
This is not just content production. It is athlete development. We work with athletes at every stage: collegiate, professional, emerging , to help them understand who they are, articulate their story, and build the kind of brand that lasts beyond their playing days. In the NIL era, that is not optional. It is the work.
We are also committed to women's sports : not as a niche, but as one of the most compelling and underserved storytelling frontiers in the world. The athletes are extraordinary. The stories are extraordinary. The audiences are growing. The investment has not caught up. We intend to help change that.
What we do in this space:
- Sports documentary production
- Athlete brand development + NIL storytelling
- Women’s sports content + storytelling campaigns
- Team and franchise documentary films
- Behind-the-scenes and athlete access content
- Athlete identity and legacy narrative strategy
- Corporate partnership and sports brand campaigns
- Multi-platform sports media content for leagues and organizations
Live Events + Civic Production
Washington, DC runs on live events. From international diplomatic convenings to multi-day civic debates, from arts programming to sporting activations , the city's event infrastructure demands production partners who can scale, adapt, and deliver under pressure. Zuri has been that partner across the full breadth of DC's civic and cultural calendar.
What we do in this space:
- Full-service A/V production and technical direction
- Live streaming and hybrid production for public events
- Multi-crew deployment across simultaneous venues
- In-person interview capture and editorial photography
- Behind-the-scenes documentation for broadcast and digital use
- Government and civic event production
- Large-scale cultural and diplomatic event coverage
