OUR WORK

Every project you see here started the same way: with deep listening, rigorous research, and a commitment to getting the story right. Not close. Right. Each story is shaped around the people, places, and perspectives that define it. Take a look. Take a look.

Maria Manuela Goyanes is the former Artistic Director of Woolly Mammoth Theatre Company and one of the leading voices in contemporary American theater. In We the People, her story reflects how DC shapes the future of bold, boundary-pushing work.

Case Study: We the People

WE THE PEOPLE, #Only1DC

We the People Destination DC is Zuri’s flagship destination marketing project and the most ambitious community-embedded content campaign in Washington, DC’s tourism history. Each story is built on PACE, Zuri’s proprietary research and narrative methodology, that enables us to tell stories that are specific enough to be believed, universal enough to travel. Our approach became the model that DMOs across the country are now trying to replicate. Our We the People project is the original, the standard.

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B-Roll & Documentary Photography

We are experts at capturing cinematic B-roll and documentary photography that tells its own story, adding depth and emotion to every narrative while creating brand-worthy assets that double as advertising-quality imagery.