Beyond the Finish Line
CLIENT: Armed Forces Cycling Classic
Industry: Sports + Documentary
Producer: Zuri Productions
Insight
Cycling has some of the most visually spectacular stories in sport. The terrain, the endurance, the sacrifice. But the human stories behind the race — the athletes, the culture, the community that shows up at the finish line — rarely get told with the depth they deserve.
Challenge
The Armed Forces Cycling Classic needed more than race coverage. It needed a film that captured what cycling means to the people who live it, on and off the bike.
Approach
Zuri embedded with the race and its community, applying the PACE Methodology to find the stories that live beneath the competition. The result is a documentary that treats the athletes as full human beings, not performance metrics.
Impact
Delivered 2026.
