Destination DC: Comprehensive Tourism Content Library
Destination DC: Comprehensive Tourism Content Library
Challenge
Destination DC sought to go beyond the monuments and showcase the city’s authentic, neighborhood-level culture. They needed a sustainable library of premium digital assets that could serve marketing campaigns for years to come.
Approach
Zuri Productions designed and executed a 12-month citywide content initiative, capturing Washington, DC in all its diversity and vibrancy.
- Documented 60 neighborhoods across all 8 wards
- Covered 50+ festivals and community events
- Focused on authentic experiences: local businesses, artists, restaurants, and gathering spaces
- Highlighted DC’s multicultural identity and neighborhood character
IMPACT
The project left the client with a library of investment-grade content for social media, web, print, outdoor, and digital use.
premium assets
Delivered 3,000+ premium video and photography assets
Evergreen Content
designed for long-term ROI
Rights-Cleared
for unlimited marketing use
Strategic Content Categories
Neighborhood Spotlights
Showcasing each ward’s unique stories
Cultural Events
Community festivals, art shows, and celebrations
Culinary Experiences
Food markets, dining culture, and local restaurants
Arts & Entertainment
Music venues, galleries, and theaters
Community Stories
Voices of local residents, business owners, and cultural leaders
IMPACT
- Built a comprehensive digital asset repository for Destination DC
- Reduced future content production costs by ~40%
- Created a sustainable pipeline for multi-year campaigns
- Provided authentic storytelling tools to position DC as a diverse, world-class destination
Destination DC now owns an investment-grade, evergreen content library
A library that captures the full scope of Washington, DC’s culture — supporting inclusive tourism storytelling for years to come. Let Zuri create content for your city.
